The first business actor try Avon, the organization and therefore pioneered network marketing out-of make-up in the United Claims
The first business actor try Avon, the organization and therefore pioneered network marketing out-of make-up in the United Claims Charm salons and institutes blossomed Inside 1954, Avon, whose only earlier worldwide process had been within the Canada, exposed a special creation providers during the Puerto Rico. Next several years manufacturing and you may selling surgery have been started in Venezuela, Cuba, Mexico and you will Brazil. Network marketing is actually good for Latin America. In most countries, there had been couple stores and just fragmented retail avenues. Direct sales by the sales representatives allowed Avon to arrive ladies in its offices and house. By 1960 Avon had shielded good business ranks in a lot of places, along with Venezuela, in which they controlled half the fresh new make-up markets. Even today nearly you to definitely-3rd of all charm conversion in Latin America are formulated compliment of direct selling, than the five per cent inside Western European countries much less than simply ten % in America.
